The 52: Track the triggering events that prompted a prospective client to contact you.

Week 2:

Track the triggering events that prompted a prospective client to contact you.

For each prospective client, identify and track the specific event (e.g., new job, last child graduating from college) that was the catalyst for contacting your firm. Collect this information and analyze trends to better direct your future communication materials, events, content, and campaigns. 

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