The 52: Simple Ideas to Transform Your Marketing

Week 12

Recycle Your Blogs

It’s difficult to write original blogs for your website week after week. To save time, repurpose popular content you’ve already created. Review your website analytics to see which content has the most traffic, and rewrite those same blogs. One easy way is to reverse the tone of the blog—turn a positive into a negative, or vice versa. For example, take a “Top 10 Retirement Planning Tips” blog, and turn it into “Top 10 Retirement Planning Mistakes.”

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