Collect Email Addresses from Your Social Media Audiences
When using social media, focus on strategies that collect your audience’s contact information. Even if you have perfected your social media strategy, platform providers (e.g., Facebook, LinkedIn, Twitter) can make a sudden change to their algorithm or service that would make your efforts obsolete. Safeguard those efforts by collecting the names and email addresses of your audience so that you do not depend on a platform to reach them.
P.S. Read how the latest changes to Facebook will impact your business page’s ability to organically reach its followers: Facebook Zero: The Changing News Feed and What Marketers Need to Know.