The 52: Simple Ideas to Transform Your Marketing

WEEK 11

Use Directional Cues to Direct Visitors to Look at Important Information on Your Website

Eye-tracking studies have shown that humans will naturally follow the gaze of others, including on websites and advertisements. You can take advantage of this tendency by placing photos of people looking in the direction of important information such as a lead capture form or a “schedule a consultation” button. 

P.S. See an example of this type of photo treatment here