The 52: Simple Ideas to Transform Your Marketing

WEEK 10

Stay Top of Mind with Prospects Through Remarketing Ads

If you have built a robust email database, you have an opportunity to use that list to target those same prospects with ads across the internet. Known as remarketing, this strategy allows you to advertise to prospects on your email list through Google Ads, social media ads, and display ads across the web. It’s just one more touch point to stay top of mind and reinforce brand awareness with your prospects.  

P.S. Since the prospects seeing your remarketing ads are on your email list and will already be familiar with your firm, we recommend that the call to action in your ads be to schedule a consultation.