The 52: Focus On Your Client, Not Your Logo

Week 14

Focus On Your Client, Not Your Logo

It’s common for firms to think that when it comes to their logos, bigger is better. However, an oversized logo can work against you and actually make your firm look small and unprofessional. Look at the websites for respected brands (e.g., The Ritz-CarltonTesla, and Apple), and you will find that their logos are understated, instead using the space to focus on the message to their customer. A good rule of thumb is to keep your logo smaller than the message you are trying to communicate to your prospects and clients.  

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