The 52: Simple Ideas to Transform Your Marketing

Week 18

At Seminars, Focus on Education, Not Service Pitches

Did you know that pitching your company services during an educational seminar cuts appointment requests by a whopping 75%? Being salesy during your seminar is the No. 1 appointment-setting mistake. The key to setting follow-up appointments is to tap into and create the right emotions among audience members. Your guests won’t understand anything or take action without emotion. As the presenter, you should have your audience feel that they received such a valuable education at the seminar that they would trust you with their personal finances.

P.S. This week’s simple idea is brought to you by White Glove Workshops, the only turnkey, risk-free, hands-free, guaranteed seminar system for financial advisors.