The 52: Simple Ideas to Transform Your Marketing

WEEK 17

Write Your Blog So It Is Easy for Humans to Read, Not Just Search Engines

When blogging, it’s easy to focus on optimizing your content for search engines. But don’t forget that once a visitor finds your article, the goal is to have them read it. Encourage this by writing your blog so that it’s user-friendly. That means using short sentences and paragraphs, easy-to-understand language, subheads, images, and bullet points and lists. 

P.S. Use tools like Grammarly or the Yoast plug-in for tips on improving the readability of your blog before you post it.