Write Your Blog So It Is Easy for Humans to Read, Not Just Search Engines
When blogging, it’s easy to focus on optimizing your content for search engines. But don’t forget that once a visitor finds your article, the goal is to have them read it. Encourage this by writing your blog so that it’s user-friendly. That means using short sentences and paragraphs, easy-to-understand language, subheads, images, and bullet points and lists.