Write Your Website for Your Prospects, Not Your Clients
When writing content for your website, focus on your prospects instead of your clients. Your clients aren’t visiting your website except for the client login section and perhaps the blog (if your newsletter and social media link to your articles). So don’t be afraid to focus your website content on educating, engaging, and converting your ideal prospects.
P.S. Hear Kristen Luke speak at Bob Veres’ Insider’s Forum conference September 24–26. Use the discount code KALEIDOCREATIVE to save $75 off registration.