The 52: Simple Ideas to Transform Your Marketing

WEEK 22

Evaluate and Mitigate Your GDPR Risk

The General Data Protection Regulation (GDPR)—which regulates internet privacy and protection for individuals within the European Union and levies steep fines against violators—went into effect May 25. If you have clients or prospects living in or even just visiting the EU, or if you have website traffic that originates in the EU, you may be impacted. Understand how much risk you have, and implement safeguards to maintain compliance.

P.S. Michael Kitces recently posted a comprehensive article,  “GDPR Compliance Rules for Financial Advisors Engaged in Digital Marketing,” that explains how the GDPR may impact you and what you can do.