The 52: Simple Ideas to Transform Your Marketing

Week 24

Mix Timely Content with Evergreen Content

Find a good balance between trendy (timely) content and tried-and-true (evergreen) content. Timely content (e.g., market ups and downs, bitcoin hype) will generate a lot of views and engagement in the short term, but its shelf life is limited. With in-depth, perennial content (e.g., retirement income planning tips), your efforts will reap benefits year after year. 

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