The 52: Simple Ideas to Transform Your Marketing

WEEK 27

Research How Your Competition Uses Facebook Advertising

As part of Facebook’s attempt to increase transparency in their advertising, it is now possible to see Facebook ads that businesses are running. You can use this feature to research the companies you think are succeeding at Facebook marketing, and take inspiration from them when designing your strategy. Just go to the Info and Ads section of any Facebook page to begin your reconnaissance.  

P.S. Here are some examples from Ric Edelman’s and Personal Capital’s pages to get you started.

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