The 52: Draw Out the “Big Picture”


Draw Out the “Big Picture”

As your marketing efforts grow and become more complex, it becomes harder to see how everything works together. To get a better view of your marketing big picture, draw out your various activities and campaigns, and use arrows to connect how a prospect moves through your marketing funnel stages from awareness, to lead generation, to conversion. Not only will this show you how your various activities work together, but it will also point out any gaps in your strategy that need to be addressed.

P.S. We use Milanote and Funnelytics to map out marketing funnels and campaigns.