The 52: Simple Ideas to Transform Your Marketing

Week 30

Transcribe Your Audio and Video Content

If you are regularly creating videos, webinars, or podcasts, you can get more mileage from your media by transcribing it. Not only will this make your content accessible to those who have hearing or vision problems, have slow or limited internet access, or just prefer to read, transcription can also improve your search rankings. Posting the written form of the content can improve Google searchability and indexing. It will also help people find your content who may not be searching traditional audiovisual sites like iTunes or YouTube.   

P.S. We recommend Rev, which uses human transcriptionists (rather than software) and costs only $1 per minute of audio or video content.

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