The 52: Simple Ideas to Transform Your Marketing

WEEK 37

Use Strong Lead Magnets to
Generate Leads 

If you are a growth-oriented firm, then you need a way to get your prospects’ attention (and a way to get their contact information). 

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A strong lead magnet on your website will make it easier to start a conversation, collect contact information, and stay in touch with prospects until they are ready to hire you as their advisor. Traditionally, lead magnets have been ebooks or checklists, but more and more, technology vendors are providing interactive options for financial advisors to engage website visitors. 

For example, Harbor Inc. offers an interactive “Financial Health Quiz” that walks a prospective client through a five-minute assessment, helping them understand the value of financial planning—and helping you collect valuable qualifying information. 

P.S. This week’s simple idea is brought to you by Harbor Inc., a technology-forward company offering interactive lead magnets that roll collecting contact information, qualifying leads, and nurturing leads with drip marketing into one, modern, white-labeled wrapper. Schedule a demo and reference this email to receive a 35% discount off services when you sign up by October 31, 2018.