The 52: Simple Ideas to Transform Your Marketing

Week 38

Connect Google Analytics to Your Calendaring System

If you are using calendaring software to schedule appointments, connect your Google Analytics account to assess the performance of your campaign funnels. When you connect your account, you will be able to better understand the path that prospects took before scheduling an appointment. This allows you to see which campaigns are working best and to optimize the webpages that prospects most visited before they scheduled their appointment.

P.S. Some calendaring systems have direct integration with Google Analytics. For the others, you will need to redirect prospects to a confirmation page on your website after they schedule an appointment as a work-around. Ask your webmaster for help. 

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