Add Hashtags to Your Social Media Posts to Expand Your Reach
A hashtag is a word or phrase preceded by a hash or pound sign (#) and used on social media sites to identify messages on a specific topic. Using hashtags allows your content to be discoverable by a wider audience. When sharing content on your social media accounts, add hashtags that not only categorize the post but also are terms your prospects would search for in daily life.
P.S. For example, if you are posting an article about retirement, use obvious hashtags like #retirement and #retirementplanning, but also lifestyle-focused hashtags such as #retiredlife or #retirementgoals.