The 52: Simple Ideas to Transform Your Marketing

WEEK 40

Create a Custom Landing Page for Each of Your “Find an Advisor” Profiles

When promoting your business through a “find an advisor” website such as napfa.org, feeonlynetwork.com, letsmakeaplan.org (CFP®), or plannersearch.org (FPA), direct visitors to a custom landing page on your website instead of your homepage. The landing page should reflect the messaging of the originating website. For example, discuss your CFP® credentials on the landing page you promote on letsmakeaplan.org. Customizing each landing page increases the chances of prospects contacting you.

P.S. Include a unique form on each landing page to help you measure which “find an advisor” websites are generating the most leads.  

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