The 52: Simple Ideas to Transform Your Marketing


Create a Custom Landing Page for Each of Your “Find an Advisor” Profiles

When promoting your business through a “find an advisor” website such as,, (CFP®), or (FPA), direct visitors to a custom landing page on your website instead of your homepage. The landing page should reflect the messaging of the originating website. For example, discuss your CFP® credentials on the landing page you promote on Customizing each landing page increases the chances of prospects contacting you.

P.S. Include a unique form on each landing page to help you measure which “find an advisor” websites are generating the most leads.