The 52: Avoid Random Acts of Marketing


Avoid Random Acts of Marketing

Random acts of marketing are those “brilliant” ideas that are going to shift the trajectory of your marketing once and for all. Usually these ideas come from a sales representative trying to sell you something, or they could come from a conference or webinar session designed to draw attendance. While random acts of marketing sound good, they rarely produce results. When you implement random acts of marketing, you will:

  • Take time, money, and energy from the well-thought-out marketing strategy that took weeks or even months to develop (if you have one at all)

  • Make your staff members feel like they are chasing their tails

  • Confuse the community, prospects, clients, and COIs over your messaging and branding

  • Be disappointed because such random acts rarely produce results since they are not integrated into a bigger marketing strategy