Measure Your Google Ads Against Industry Benchmarks
Not sure if your Google search or display ads are performing well? Measure your ads against industry benchmarks. According to WordStream, the average click-through rate (CTR) in the financial services industry is 2.91% for search ads and 0.52% for display ads. The average cost per click (CPC) is $3.44 for search ads and $0.86 for display ads. While many factors will impact your CTR and CPC metrics, benchmarks are a great starting point to help inform your decisions regarding ad copy, keywords, and placement.
P.S. Search ads are the text ads you see at the top and bottom of google.com search results. Display ads are the visual banner ads you see across the internet on various websites.