The 52: Simple Ideas to Transform Your Marketing

Week 50

Keep Marketing in Mind When
Choosing a CRM

When choosing new customer relationship management (CRM) software for your company, select one with marketing functionality. Some systems are better than others when it comes to integrations with other marketing software, tracking campaign results, and tracking sales opportunities. Choosing, designing, and implementing a marketing-minded CRM in the beginning will set you up for more success with sophisticated marketing efforts in the future.