The 52: Ensure Your Logo Represents Your Company


Week 4

Ensure Your Logo Represents
Your Company

Your logo is the face of your company—it is the firm’s identity. You can get away with not having a professional logo when your business is just you and you are the identity of the firm; however, it is unacceptable once you bring other professionals into the business. For that reason, make sure you have a professionally designed logo that represents the identity of your firm. If you’ve had your logo for longer than a decade, it may be time to evolve it to keep up with the times (Google “evolution of Apple logo” for an example).

P.S. Reference The 52: 2018 Week 19 for the different logo files you need to keep on hand for all your digital and print needs.