The 52: Develop a Firm Overview Brochure

Week 6

Develop a Firm Overview Brochure

While the concept of a brochure may seem outdated, the process of developing one serves an important function—it helps clarify your firm’s unique message. By developing a brochure, you are documenting what makes your firm special, your story, the value you bring clients, how you work, and who you serve. Not only will the resulting deliverable offer you a professional marketing piece you can email and hand out to prospects, centers of influence, and recruits, but it can also serve as the basis for your website copy and other marketing materials in the future.

P.S. Download our Firm Overview Brochure Workbook to get started developing your own brochure.