Set Up Your Marketing Systems
In developing a robust marketing platform for your firm, you are going to rely on various software programs to support your efforts. Depending on the campaigns you implement, you will use different systems, but here are some basic ones you will to need to get started. To make it easier for you, we’ve included our recommendations for vendors:
Email marketing software—Mailchimp
Workflow automation software—Zapier
Social media posting software—Hootsuite
P.S. While you may be tempted to use sophisticated marketing automation systems, we don’t recommend this while you are first building out your marketing platform. Wait to see what marketing formula is going to work for you before making expensive technology investments.