The 52: Let Your Social Media Accounts Tell Your Story

Week 20

Let Your Social Media Accounts Tell Your Story

Social media plays an important role in any marketing strategy. It can be a way to stay connected to clients in between face-to-face interactions. It can serve as a research tool for prospects to learn more about your company. And it can tell a more comprehensive story about your firm that is not possible through your website alone.

Set up social media accounts for your business to highlight your firm’s culture, promote your involvement in the community, or demonstrate your expertise through educational content. While you don’t need to have a presence on all platforms, at a minimum set up business Facebook and LinkedIn pages and LinkedIn profiles for your staff. Then let your social media accounts start sharing your story!