The 52: Simple Ideas to Transform Your Marketing

Week 13

Jump onto Facebook Live to Address Market Volatility

When markets are volatile, there is a fine line between sending formal communication too quickly (spooking clients unnecessarily) and not communicating quickly enough (failing to appear proactive). One option is to quickly and casually address significant market volatility by jumping onto Facebook Live to share your thoughts and ease your clients’ concerns. This channel will allow you to communicate with clients with very little prep time.   

P.S. Consider developing a standard email template you can send out quickly that says, for example, “Join us at 3:00 p.m. today on Facebook Live to hear my thoughts on today’s market decline.”