The 52: Simple Ideas to Transform Your Marketing

Week 19

Keep the Correct Logo Formats on File

When working with a designer to develop a logo, make sure you receive all the necessary file formats. At a minimum, request these files:

  • Vector file (.eps)—the universal logo that a designer can use to create almost anything. Don’t worry if you can’t open the file—you probably don’t have the correct software.
  • Full-color version (.jpg)—the format you’ll use most. You may want to ask for a variety of sizes.
  • Single-color version (.jpg)—a black-and-white version when color is not an option (e.g., B&W ad).
  • White version with a transparent background (.png)—to put on a colored background or image.
  • Color version with a transparent background (.png)—to put on a colored background or image.

With these logo files, you’ll have what you’ll need for any design project.

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