Develop a Community Engagement Calendar
When you are actively involved in the community, it can be hard to get a handle on all that you are doing. After you complete your community involvement audit of the activities that are most effective, develop an activity calendar for the year. Insert the events you are currently doing that are valuable to you and your business, as well as those that may be less valuable but you can’t get out of.
When you are done, look for gaps in your calendar that may allow you to explore new opportunities to grow your reputation and business. Revisit the calendar quarterly to add new activities that meet your community involvement criteria.