The 52: Develop a Sponsorship Kit

Week 34

Develop a Sponsorship Kit

When you are actively engaged in the community, you will inevitably be asked to sponsor an event. Sponsorships come with a lot of perks and opportunities for exposure. To take full advantage of these opportunities, develop a kit so you are event sponsor ready:

  • Standard sponsorship and program ads in a variety of dimensions (e.g., full page, quarter page, business card size)

  • A vector logo the event host can use in signage and marketing materials 

  • Branded tablecloths, banners, signs, tents, marketing collateral, and promotional products for a booth or table

  • Marketing collateral and promotional products for goody bags

  • A press release template to quickly promote your involvement before and after the event

  • A designated photographer from your team to take pictures and share on social media

  • A community involvement page on your website to highlight your engagement

  • A boilerplate business description for event promotional materials and website