The 52: Enhance Your Website with a Blog

Week 27

Enhance Your Website with a Blog

If your website serves as only an online brochure, you are missing out on opportunities to attract potential clients to your firm. One of the best ways to attract new clients is to regularly post blogs featuring original content.

A blog: 

  • Provides opportunities to optimize your website for search engines, increasing the likelihood someone will find you in an internet search

  • Establishes you as an expert with your target market, creating trust and credibility

  • Keeps the content on your website fresh and current

  • Helps keep visitors on your website longer

The key to successful blogging is to focus on high-quality content that is relevant to the audience you are trying to reach