The 52: Implement Retargeting Ads

Week 31

Implement Retargeting Ads

Retargeting is the marketing technology that allows your firm’s ads to follow your audience around the internet to the websites they visit. The targeted audience comprises people who are already familiar with your brand because they previously visited your website. Retargeting ads re-engage your website visitors and give them an opportunity to return to your site to schedule an appointment. Because you are charged a fee only when someone clicks on the ad, you can potentially have your ads shown thousands of times for just a few bucks.

P.S. You can use your Google Ads account to set up retargeting ads.

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