The 52: Prepare Your Emergency Marketing Kit

Week 39

Prepare Your Emergency Marketing Kit

Well-prepared firms have an emergency marketing kit in place that addresses potential issues such as economic downturns, natural disasters, political instability, terrorist attacks, and the outbreak of war. You should have the communication systems, tools, and messages ready to deploy so that when the unexpected occurs, you can calm the fears of your clients and create opportunities with prospects.

P.S. Download the checklist of our recommended Emergency Marketing Kit components here.

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