CPA

Want to Market to COIs? Educate Them

Want to Market to COIs? Educate Them

If you don’t already have relationships with COIs, then you need to develop a marketing strategy that allows you to get in front of this coveted group. That is because COIs—or centers of influence—can really help you grow your business. COIs are the fellow professionals, such as CPAs and attorneys, who are in day-to-day contact with the potential clients you want to work with. By building mutually beneficial relationships with COIs, you can expect ongoing client introductions and referrals.