A professional biography is a must for you and every other client-facing employee in your firm. But a compelling bio can be surprisingly difficult to write. How can you distill a lifetime of personal and professional accomplishments into a few paragraphs that are engaging, without falling into the trap of being either braggy or boring? The following tips can help.
After an event, it is common for advisors to struggle with the best steps to take in order to nurture their newly acquired leads. Regardless of whether 10 or 100 people attended your event, it is important to leverage the momentum gained from hosting the event to keep your potential new clients engaged. Below are a few critical processes we suggest advisors implement in order to stay top of mind with new prospects.
Your company’s brand is made up of not only your logo and the colors you use, but also the photographs in your marketing materials. The combination of these three elements helps visually convey your unique value proposition to existing and prospective clients. If you are like most firms, the images found on your website and marketing collateral are not original photos owned by you. Most likely, you use stock photos, or images that you license from the owner of the photo to use in your business.
If you don’t already have relationships with COIs, then you need to develop a marketing strategy that allows you to get in front of this coveted group. That is because COIs—or centers of influence—can really help you grow your business. COIs are the fellow professionals, such as CPAs and attorneys, who are in day-to-day contact with the potential clients you want to work with. By building mutually beneficial relationships with COIs, you can expect ongoing client introductions and referrals.
You want your marketing to be a success, bringing in new clients and increasing revenue. But what kinds of strategies should you try? Unfortunately, many financial advisors anxiously chase after the "next big thing" in hopes that it will solve all of their prospecting woes. But the problem is, no single marketing approach is guaranteed to drive hundreds of prospective clients into an advisor’s office. If there were such a strategy, everyone would be marketing the same way.
Inevitably, there will be moments in your career as a financial advisor when you have to deliver bad news to clients. Whether you are facing a replay of the Brexit vote that left markets in turmoil or have made a mistake that cost your client money, it is critical that you communicate the news in a way that increases the chances that you will maintain a positive relationship with the client.