Licensing

What You Don’t Know About Stock Photos Can Hurt You

What You Don’t Know About Stock Photos Can Hurt You

Your company’s brand is made up of not only your logo and the colors you use, but also the photographs in your marketing materials. The combination of these three elements helps visually convey your unique value proposition to existing and prospective clients. If you are like most firms, the images found on your website and marketing collateral are not original photos owned by you. Most likely, you use stock photos, or images that you license from the owner of the photo to use in your business.