Take Professional Headshots
Last week on The 52, we discussed that the “Team” page is usually one of the three most visited pages on a website. That is why this page needs great content, which includes professionally taken headshots. If your website still features headshots with you in a suit, arms crossed, in front of a photography backdrop, it’s time for an update. Today’s headshots use native backgrounds—usually outside or in your office—and the body language is candid and relaxed. Wear the same attire in your headshots as you would in a meeting with clients. Finally, make sure to get both portrait and landscape versions so that you have flexibility when deciding on options for your website.