Use Google Search Ads to Help Prospects Find You
Posting quality original content on your website is a best-practice strategy for driving prospects to your site for free. However, this strategy can take time to work effectively. In the meantime, use Google search ads to aid in reaching your target market. Narrow down who sees your ads by age, household income, and geographic region, among other criteria. Then focus on search terms that people in your area are using to find financial advisors.