Use Press Releases to Increase Your Exposure and Drive Traffic to Your Website
Press releases can be a useful tool beyond the exposure you receive if your story is picked up by the media. Here are three more reasons to write press releases to share news about your firm:
Press releases can serve as fresh content for your website and often provide an opportunity to naturally include local keywords (e.g., your town name) to your website.
Press releases can serve as original content for your social media accounts, highlighting the work you do in the community to clients, prospects, and centers of influence.
If the press release is picked up by popular news sites, those sites will link back to your website, which is a valuable search engine optimization strategy known as backlinking.