Use the key messages worksheet to identify your firm's primary talking points to communicate to prospects, clients and centers of influence.
Unique Value Proposition
Use the unique value proposition worksheet to identify the value you bring to your clients. Use this statement as the foundation for all of your communication materials.
Use the elevator pitch worksheet to develop a quick way to explain to people what your business does and who it helps.
Use the key differentiators worksheet to identify how your firm is unique compared to your competition.
Boilerplate Business Description
Use the boilerplate business description worksheet to develop a consistent way to describe your company across a variety of marketing communication channels.
Use the keywords worksheet to identify the words and phrases to use across online platforms in order to improve search engine optimization.