The 52: Turn Down Business That Doesn’t Fit Your Niche

Turn Down Business That Doesn’t Fit Your Niche

Recently, I interviewed several financial advisors for a book I’m writing about niche marketing. Here is one of the tips shared with me:

Turn down business that doesn’t fit your niche as soon as you can. Working with only niche clients makes everything easier. Not only does your marketing become easier, but you can also streamline your business operations.