Wondering if QR codes should be part of your marketing strategy? I believe QR codes are best used sparingly and strategically in the post-pandemic world.
QR Codes Should Simplify, Not Complicate
Are you making things simpler or more complicated for your audience? QR codes are ideal when they make an experience more straightforward. For instance, in restaurants, QR codes are great for placing and paying for orders. However, using a QR code to view the menu can be more cumbersome than providing a physical menu.
QR codes excel in situations where they simplify access to complex URLs. For example, a QR code is perfect for directing someone to a complicated link, like a page to purchase your book on Amazon. But for something straightforward, like your website, just provide the URL directly.
Consider Your Demographic
QR codes are more widely used among younger demographics and less so among those over 62, who might be a significant portion of your clients.
Where Will the QR Codes Be Used?
QR codes can be ideal for events like conferences, where attendees can easily scan them from poster boards or flyers. However, they’re less practical for billboards or PowerPoint presentations, where scanning is more challenging.
In conclusion, QR codes should facilitate ease and efficiency, not act as a tech hurdle. Use them when they provide a clear advantage in making a client’s journey to valuable information simpler and quicker than alternative methods. The aim is to enhance, not hinder.