Revamping your website? Don't throw out what worked.
Don’t neglect your most important marketing tool.
Start with the right systems.
Update those old-fashioned headshots.
Week 8: Spend as much time on your bios as your other content.
Communicate your expertise in a specific niche.
Communicate your unique value proposition through a brochure.
Build your brand and credibility with stationery.
Your logo is the face of your company—it is the firm’s identity.
Humanize your ideal client profile.
Week 2: Find out the critical pain points for your ideal client.
Week 1: Understand who you want to attract as a client.
Week 52: New year, new opportunity to get your marketing right.
Week 51: Highlight your work within the community.
Week 50: Pick CRM software that is marketing minded.
Week 49: Keep your blog posts current.
Week 48: Help prospects find you.
Week 47: Go beyond the coffee mug in promoting your firm.
Week 46: Here’s an alternative to December holiday cards.
Week 45: How are your Google ads stacking up?
Week 44: Perfect the opening and close of your workshop.
Week 43: Take advantage of Schwab’s marketing dollars.
Week 42: Host workshops while your competitors take time off.
Week 41: Stop throwing ideas at the wall, hoping something sticks.
Week 40: Increase conversions from your “find an advisor” profiles.
Week 39: Make your social media posts more discoverable.
Week 38: Understand which campaigns drive appointments on your website.
Week 37: Generate leads through lead magnets.
Week 36: Install Google Analytics now for future marketing efforts.
Week 35: Get ahead of your 2019 marketing initiatives.