Kristen Luke shares how niche marketing helps financial advisors stand out, attract ideal clients, and grow with purpose.

Financial advisors can stand out and attract more clients by using micro-targeted marketing strategies tailored to specific client characteristics or needs, even without committing to a defined niche.

If your marketing feels scattered, it’s not because you’re doing too little — it’s because you’re missing answers to two key questions: Who? And how?

Look for low competition and underutilized strategies.

Apply election strategies to your marketing.