Specializing in a niche isn’t limiting—it’s your fastest path to growth. Bill Cates shares Kristen Luke's insights into standing out and scaling by owning your niche.

Kristen Luke shares how niche marketing helps financial advisors stand out, attract ideal clients, and grow with purpose.

Financial advisors can stand out and attract more clients by using micro-targeted marketing strategies tailored to specific client characteristics or needs, even without committing to a defined niche.

If your marketing feels scattered, it’s not because you’re doing too little — it’s because you’re missing answers to two key questions: Who? And how?

Look for low competition and underutilized strategies.