Whenever we speak with advisors, we always ask, “How is your firm different from other independent firms?” Despite the advisors’ insistence that their firms are unique, we tend to hear the same general answers.
Launching your advisory firm requires a lot of time and attention. From client service to operations, there are many areas of the business that are critical to laying the groundwork for success. One area that requires such time and attention is marketing, specifically messaging, which is one of the most important building blocks of your marketing infrastructure. In this post, we will take you through a process we created to help our clients uncover and identify one specific area of their firm messaging—their unique value proposition.
A professional biography is a must for you and every other client-facing employee in your firm. But a compelling bio can be surprisingly difficult to write. How can you distill a lifetime of personal and professional accomplishments into a few paragraphs that are engaging, without falling into the trap of being either braggy or boring? The following tips can help.
After an event, it is common for advisors to struggle with the best steps to take in order to nurture their newly acquired leads. Regardless of whether 10 or 100 people attended your event, it is important to leverage the momentum gained from hosting the event to keep your potential new clients engaged. Below are a few critical processes we suggest advisors implement in order to stay top of mind with new prospects.
Inevitably, there will be moments in your career as a financial advisor when you have to deliver bad news to clients. Whether you are facing a replay of the Brexit vote that left markets in turmoil or have made a mistake that cost your client money, it is critical that you communicate the news in a way that increases the chances that you will maintain a positive relationship with the client.