Using social media to see what content ideas work best is a smart move in planning what you create. Before you dive into making blogs, podcasts, or videos, a simple test on social media can show you what your audience likes. Post a snippet about a topic you're thinking of covering or share interesting content from others (just make sure they're not your competitors) to see how people react. This way, you ensure what you eventually create speaks to your audience. You might even get ideas on how to tweak it to be even better.

Keep in mind, though, this works best if you've got a good number of followers. If your social media circle is smaller, asking questions or running polls can be a great way to find out what interests people. This approach helps you make smart choices, ensuring your efforts in creating content pay off.