Some weeks are for pushing. Others are for pausing.

Not every week is a good week to market.

December 26 is a perfect example. Inboxes are full. Attention is low. People are traveling, unplugging, or mentally checked out. Spending much energy on marketing this week is likely just wasted effort.

Consistency matters in marketing, but the intensity doesn’t have to be the same all year. Know when to push and when to take a break.

The takeaway: Save your highest energy for the weeks when it actually matters.