Your niche-focused business model is more than the type of people you serve. It is what you do to help them. This article covers the four elements of building a niche-centered business model.

Yes, financial advisors should have marketing funnels—but only for specific campaigns. When it comes to building prospects’ trust so that they become clients, advisors need something else. They need an ecosystem.

When starting with a niche, you may find it difficult to come up with topics for your content marketing. To get ideas, take notes about what your prospects are talking about. This article covers specific points to note to create an effective content strategy.

When creating your marketing message for your niche, you want to articulate the one unique problem your niche faces. Here are questions to help you understand that overriding problem.

To be an uncomparable financial advisor, you need a marketing message that is simple, clear, and repeated often. Here’s a framework for creating your message.

Here are the five components for becoming an uncomparable financial advisor.

Financial advisors usually seek to be incomparable, or better than the competition. This marketing tactic creates a neck-and-neck race that they can’t win. Instead of being incomparable, advisors should choose to be uncomparable.

Financial advisors can expect their efforts to gain traction in year three of their niche marketing strategy. Here are 4 steps to keep the momentum going.

In year 2 of a focused niche marketing strategy, financial advisors should consider the 6 tactics covered in this article.

It can take three years before a niche focus takes off for your financial advisory business. This article covers seven marketing steps for year one to ensure you lay a solid foundation for success.