Give yourself a year to implement a marketing plan, and it will promote procrastination and won’t be nimble. Instead of planning out your advisory firm’s marketing tactics for an entire year, create a plan that spans just 12 weeks.

Here’s how to customize your calendaring system so that you weed out unqualified prospects and spend your time talking to qualified ones.

Firms reach a certain size and decide to focus their marketing on a specific client segment or groom younger advisors into business development roles via a niche specialization. But how do these firms establish themselves with a niche? These nine steps will help.

You can follow all the marketing best practices and still see your strategy fail. Rather than randomly implement new tactics, you can view your marketing as an arch that supports your business. Here are the specific areas of your arch to assess for weakness.

You have a niche market selected, but now comes the tricky part: determining whether the niche is a viable client base. Here are 11 questions to help you assess whether you picked a good niche.

Here are three reasons marketing will get harder for financial advisors next year and beyond. Yet the situation isn’t hopeless. You can adopt strategies that make your marketing easier even with the changes on the horizon.

If you’re struggling to attract new clients, it’s because prospects have a difficult time differentiating you. Prospective clients face four realities that will overwhelm their decision-making process.