Specializing in a niche isn’t limiting—it’s your fastest path to growth. Bill Cates shares Kristen Luke's insights into standing out and scaling by owning your niche.
Kristen Luke shares how niche marketing helps financial advisors stand out, attract ideal clients, and grow with purpose.
Financial advisors can stand out and attract more clients by using micro-targeted marketing strategies tailored to specific client characteristics or needs, even without committing to a defined niche.
If your marketing feels scattered, it’s not because you’re doing too little — it’s because you’re missing answers to two key questions: Who? And how?
Tune in to Kristen Luke's chat with Lauren Hong, President of Out & About Communications, and learn how strategy starts with the kind of client you want to serve. You'll also learn how having a marketing direction doesn't mean alienating your existing clients and how to be so well-suited for your client type that no one compares.
