Social Media

How to Influence Your Employees' Linkedin Profile Without Violating Labor Laws

How to Influence Your Employees' Linkedin Profile Without Violating Labor Laws

LinkedIn can be a great marketing tool for financial advisors to promote their business, research prospects, connect with centers of influence (COIs) and ask for referrals. Because LinkedIn has so much potential, employers often want their employees to use their personal accounts to promote the business. While this may sound like a great idea on the surface, employers need to tread carefully, as 21 states have passed legislation banning employer access to workers’ social media accounts.